I CONNECT STRATEGIC THINKING WITH CREATIVE EXECUTION – ACROSS BRAND, COMMUNICATION & LIVE EXPERIENCES. I STARTED OUT AS A COPYWRITER FOR BRANDS LIKE MERCEDES-BENZ, BITBURGER & MANY MORE. TODAY, I THINK BROADER: FROM THE INITIAL IDEA TO THE EXECUTION IN SPACE AND ADAPT IDEAS TO CONTEXTS THAT ARE CONSTANTLY EVOLVING. I'M INTERESTED IN WHAT MAKES BRANDS TRULY RELEVANT – CLEAR POSITIONING, STRONG NARRATIVES AND EXPERIENCES THAT ACTUALLY REACH PEOPLE. I ENJOY WORKING IN TEAMS. BECAUSE GREAT IDEAS RARELY HAPPEN ALONE.

FLO GOES BRANDS & EVENTS

IF NO ONE KNOWS, IT DOESN'T EXIST.

YOU CAN HAVE THE BEST IDEA, THE STRONGEST PRODUCT OR THE PERFECT CONCEPT – IF IT DOESN'T REACH PEOPLE, IT DOESN'T MATTER. I HELP TURN IDEAS INTO SOMETHING VISIBLE, UNDERSTANABLE & RELEVANT. SOMETIMES LOUD. SOMETIMES SUBTL. BUT ALWAYS WITH INTENTION.

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